Wallpaper Maza: wallpaper retailers

Monday 20 August 2012

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WASHINGTON — The first time the brakes went out in her trailer/store, Joey Wolffer ran a stoplight and worried what would happen to her high-end accessories inside. Two years later, she has a close relationship with a mechanic, knows the best spot to park in New York's Meatpacking district and has a devoted summer following in the Hamptons.

Wolffer transformed a greasy potato chip truck into a 1980s glam, bohemian den she named "Styleliner." It is stocked with limited-edition accessories, like a $430 crystal and fringe necklace, from her world travels.

Friends were always asking Wolffer where she got a piece of jewelry, and the former trend director for Jones Apparel Group said she was looking for a unique way to introduce some favourite designers to the U.S. market, along with some of her own creations. She bought the truck with money she inherited and set up shop.

Styleliner is among a handful of mobile retail stores in New York, Boston, Los Angeles, Portland, Ore., and across the U.S that are hocking vintage accessories, sexy shoes and denim to die for in their haute wheels. Owners say they're taking cues from the food truck industry, which glamorized street cuisine, garnered a cult following and even spawned a hit TV show.

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